Tag Archives: Years

GSK snares top pharma honors at Lions Health with first Grand Prix in years

CANNES, France—It’s been a long three years since a pharma jury here handed out Grand Prix honors. But Monday night, GlaxoSmithKline and its ad agency McCann Health broke through. At the annual Cannes Lions Health awards, they picked up the coveted top prize in pharma advertising with a mobile application called Breath of Life, used to… Read More »

Years after Cubist buyout, Merck scores a new Zerbaxa indication. Can it jump-start sales?

Merck hasn’t exactly made a fortune on its $ 9.5 billion Cubist Pharmaceuticals buyout, but now, a next-gen antibiotic it acquired in that deal has a brand-new indication that could help jump-start sales. On Monday, the FDA approved that drug, Zerbaxa, to treat adults with hospital-acquired and ventilator-associated pneumonia. It’s an add-on to Zerbaxa’s original approvals—to treat complicated… Read More »

20 years on, Columbine survivors tell Parkland students: ‘We’re sorry we couldn’t stop it.’

Two high school massacres, two communities changed forever. Two fateful days, two decades apart. Tragic bookends in American history. In all, 30 lives lost: 13 in Colorado in 1999, 17 in Florida in 2018. Hundreds more survived the gunfire. Most escaped the bullets. Still, they carry invisible scars. Any loud sound can shatter their day:… Read More »